Trend setters all over the globe have spoken: dainty, ‘imperfect’ styles are shaping this season’s fashion jewellery scene. TALIA PAZ details how retailers can make the most of these offerings.

Businesses that understand how to interpret social media data can unlock valuable customer insights. In part two of this series on Instagram marketing, MELISSA MEGGINSON shows how to use data to make better decisions.

Throughout history, sapphire has always been associated with the colour blue. This still rings true today, with many consumers unaware of the other coloured varieties available. STACEY LIM reports.

As technology improves and becomes more accessible, CAD/CAM heads closer to becoming part of every jeweller’s toolbox. ALEX EUGENE reports.

Customers are evolving and retail metrics must evolve with them if retailers are to leverage the information they need in an omni-channel marketplace. CHRIS PETERSEN reports.

Perhaps you worked hard for years to build a loyal customer base, and now your customers are leaving your store in droves. STEVE DIGIOIA discusses what could have went wrong.

I’ve been through five recessions since I started my jewellery apprenticeship in 1963. There was a lot of pressure on jewellers during recessions; the one in the 1980s was very damning – we were paying 25 per cent for business finance among other things. But we survived it, because we took care of our customers.

MCLEAN & CO JEWELLERS' large ‘observation windows’ enable customers to see the manufacturing jewellers at work, and bring them into the store to see what it’s all about.

MAY SPOTLIGHT:

LAURA PIVOVAROFF shares that the best part of her job is knowing that she played a small part in some of the happiest days of a person’s life.

While most people are stuck with the notion that their store should, or must, have full e-commerce capabilities, COLEBY NICHOLSON has something to say.

A snapshot of the industry events that made news headlines in the May 2008 issue of Jeweller.